Jeremiah, et al - you really should borrow the book from Frank. Take yourself back thru the history. Take yourself into the 40's, 50's, 60's and forward. This company was International before companies were international. But analyzing and making money on a product? There were no computers. How do you figure that out? IH's dealer and customer base was so strong, well if a farmer needed it, or could maybe even use it, and IH could make it, they probably would. Have you ever heard of "loss leaders"? It's not mentioned in the book, but sometimes you have to have a product that doesn't make money, in order to be able to keep selling your products that do make money. Don't let the competition have anything/any ground. It's actually hard to imagine that era. They did have telephones, but the good ole US Mail was likely the best formal communication method (and there was no overnite delivery - I think they had something called "Air Mail" hehe). Ya gotta read the book!!!!!